Repurposing existing content is a smart way to get more value from your content creation efforts. By reusing all or parts of your existing content in different formats or platforms, you can:
- Reach audiences on new marketing channels that prefer different types of content, such as videos, podcasts, infographics, etc.
- Boost your SEO by targeting the same or related keywords with multiple content pieces, and linking them back to your site with relevant anchor text.
- Save time and resources by recycling content that you already have, instead of creating new content from scratch.
Here are some tips on how to repurpose your existing content effectively:
- Make sure the content you repurpose is evergreen, meaning it has consistent interest and search demand over time. You can use Ahrefs’ Keywords Explorer to check the trends graph for your topic.
- Look at your analytics to decide what to repurpose. Choose content that has performed well in terms of traffic, engagement, conversions, or any other metric that matters to you.
- Start by repurposing in-depth, long-form content, such as blog posts, ebooks, or guides. These types of content usually have more information and value that you can extract and reuse in different ways.
- Repackage interviews, testimonials, or case studies into different formats, such as blog posts, videos, podcasts, or social media posts. These types of content are great for building trust and authority with your audience.
- Get creative with how you can repurpose content. For example, you can turn a blog post into a video, a video into a podcast, a podcast into a blog post, a blog post into an infographic, an infographic into a social media post, and so on. Use different mediums to reuse content. For example, you can use images, audio, video, text, or interactive elements to present the same or similar information in different ways.
- Make the new content unique and relevant to the format and platform you are using. Don’t just copy and paste your content from one place to another. Adapt it to the audience, style, tone, and purpose of each channel.
- Write the same content differently. For example, you can rewrite a blog post from a different perspective, angle, or tone. You can also update or expand your content with new information, examples, or data.
- Use tools to help you repurpose content. For example, you can use Ahrefs to find keywords and topics to target, Lumen5 to turn blog posts into videos, Canva to create infographics or social media images, Anchor to create podcasts, and so on.
These are some of the best ways to repurpose your existing content to reach new audiences and improve SEO. I hope you found this helpful.